Story Behind the Stones
For more than 50 years, we've believed that jewelry - and the materials from which it's crafted - should tell a story and connect to values like trust, love, commitment, and family. In 1973, Frank Farnsworth started mining Idaho opal in Spencer, ID. He fashioned the rough opal into gemstones, set the gems into simple jewelry pieces, and ultimately built the foundation for Parlé, now a multi-generational, family-run jewelry brand.
When Frank first attended the Tucson gem shows, he was introduced to Australian opal, which was more readily available than Idaho opal and far surpassed it in terms of quality. Thus he began cutting and selling Australian opal. Over time and out of necessity, the company diversified its gemstone inventory to include sapphires, rubies, emeralds, and much more. In 1991, we officially became Parlé.
In 2007, Frank's son Jonathan joined the sales team. On sales trips, he would show off jewelry designed by his wife Brecken, who was happily creating jewelry for herself. The designs were so popular with retailers that a new direction naturally emerged. As Brecken developed her blossoming design talents, she unearthed treasures from the gem archive to create new pieces.
Brecken's designs have established the commitment to innovation that's become so integral to our success. Today, we're known throughout the industry for our thoughtful approach to design, which balances artfulness with understated elegance as well as gracefulness and sophistication. Our jewelry has earned prestigious accolades, including JCK's Jewelers' Choice Awards 14 years in a row.