At the core of the jewelry industry, Parlé shines as a symbol of tradition, innovation, and deep-rooted family commitment, blending a multi-generational legacy into its very fabric. As it advances within the industry, Parlé embodies the enduring legacy of a family united by passion and dedication, continually forging a path that reflects its rich heritage and innovative spirit.

Parlé's enduring legacy as a family-driven enterprise is deeply rooted in its history, with Frank at the helm of its multifaceted growth while his wife, Sue Farnsworth, played a pivotal role behind the scenes. From assisting during trade shows to managing merchandising tasks, Sue became the backbone of Parlé's day-to-day operations.

Jonathan, Frank's son, and Brecken, his wife, embody the essence of leadership at Parlé, their paths merging towards a shared vision for the company's future. Jonathan's deep-rooted connection with Parlé began in his childhood, a time filled with moments spent sorting opals and learning the family trade from his father. Throughout high school, he delved into his passion for technology with an IT internship with Parlé, paving the way for his pursuit of a computer engineering degree in college. However, it was his interest in business that drew him towards earning his degree in marketing and later becoming a part of the family business. To improve his skills, Jonathan worked hands-on at a national rental car agency, laying the groundwork for his future contributions to Parlé.

Upon joining Parlé in 2007, Jonathan injected the company with renewed energy, catalyzing its evolution into a multi-generational entity. When presented with the opportunity to expand into underserved regions of the United States, Jonathan embraced the challenge wholeheartedly. Starting from the grassroots as a sales representative, he traversed the Midwest terrain, cultivating relationships and spearheading growth initiatives. His exceptional performance propelled him to the role of Sales Director, where he furthered Parlé's expansion through strategic partnerships and unwavering dedication.

Amidst the uncertainties of 2020 and the global pandemic, Frank and Sue discovered an opportune moment to step away, allowing Jonathan and Brecken to usher Parlé into a new era. With 50 years of history behind them, Parlé was ready for its next chapter, as Jonathan expresses, "We are focused on becoming stronger and more confident in our voice in the industry." Parlé remains steadfast in its dedication to the craft of jewelry-making, evident in every piece created, reflecting the brand's unwavering commitment to quality and innovation.

As Parlé celebrates this milestone in the jewelry industry, each piece bears witness to the brand's journey over the last five decades. Every individual involved in Parlé's creation, from their sources to retailers and team members, is intricately woven into the fabric of the company's identity, akin to a close-knit family. Every piece of Parlé jewelry stands as a clear testament to the stories and dedication of the brand's extended family. These creations showcase Parlé's commitment to excellence and the deep, meaningful connections they foster through their jewelry.

Parlé's journey began in the hills of Spencer, Idaho in 1973, with Frank Farnsworth embarking on a summer job that was far from ordinary—mining Idaho opals and crafting jewelry. Frank laid the foundation for a company that would come to celebrate the distinctive narrative of each gemstone it embraced. This pivotal juncture was the first step in a journey that would see Parlé evolve into a revered name within the jewelry industry.

Frank's drive and determination weren't just about providing for his family; he aimed to create quality jobs for others and build a culture of skilled craftsmanship. In 1976, a visit to the Gem Show in Tucson changed everything for his business, Idaho Opal & Gem. Discovering high-quality Australian opals there, he quickly added them to his product line. This decision, fueled by Frank's keen sense of opportunity and passion, marked a turning point for the company. It expanded to include not just opals but also a range of precious stones like tanzanite, ruby, emerald, and sapphire, broadening the brand's appeal and diversity of products.

Mastering the craft

Today, Parlé Jewelry has transformed dramatically from those early days of simple assembly. This journey has been propelled further by Parlé's transformation into a fully integrated manufacturing powerhouse, a narrative of unwavering dedication, craftsmanship, and innovation. With a comprehensive manufacturing capacity that includes initial design conceptualization using CAD technology, meticulous casting, and the delicate artistry of skilled goldsmiths, Parlé has curated a space where gemstones can narrate their tales. Central to this approach is the expertise of in-house gemologists, ensuring that each gemstone meets quality standards, thereby enhancing its natural beauty and character.

Parlé's in-depth manufacturing commitment transcends mere quality control. It represents a dialogue with each gemstone, a deep dive into its unique attributes and stories, culminating in creations that resonate with those tales. This approach ensures that every piece of Parlé jewelry is not just an item of adornment but a harmonious symphony of design and gemology, where gemstones genuinely "speak" to their beholders, promising connections that are both profound and personal.